Sales
Priya Shah
Pain in their words
The do-nothing question
No date, no deal
Sales
31 days of discovery, follow-up and honest numbers
Expert #31 Priya Shah
Leave with a pipeline that is true and an ask you can say.
- paperback
- en / es
- 188
- April 2026
Why this book?
If you hate “sales,” you probably hate being inauthentic. This book treats selling as research plus a calendar. The theatrical version is optional and usually worse.
What you’ll get
- 30 insights with call and follow-up tasks.
- Special Edition by Priya Shah, including The Top 10.
- A seven-call practice and an honest pipeline rule.
Priya Shah
Priya Shah
Sales
Priya has carried a bag, built a team and designed sales motions for products that were not obvious. She treats discovery as research, not theatre, and pipeline as a moral document: either it is true or it is fiction. 31 Experts selected her because she can teach selling without turning the reader into a caricature.
Priya ShahInside the book
Pain in their words
If you cannot quote them, you have not done discovery.
The do-nothing question
Then be quiet long enough for the truth.
No date, no deal
Hope is not a stage in the funnel.
Follow-up hours
Block them like a customer meeting.
End the bad-fit call
Specificity includes no.
The Top 10
If you could give just one piece of advice to someone starting out in this discipline, what would it be?
Ask what happens if they do nothing. Then be quiet.
What was the biggest challenge you faced in your career, and how did you overcome it?
Pitching before I understood the cost of the status quo.
What is the most important “Never do this…” rule in your discipline?
Never invent urgency the customer does not have.
Who inspired or mentored you, and what did you learn from them?
A buyer who thanked me for ending a bad-fit call early.
What is the biggest discovery you wish you had known on day one?
Follow-up is the job. Meetings are the highlight reel.
What readers will learn
- How to ask what happens if they do nothing.
- How to keep a pipeline that is not fiction.
- How to follow up like it is the job — because it is.
Readers
“I stopped inventing urgency. Close rate went up because my pipeline got smaller and true.”
Related books
Related experts
FAQ
- What is a Special Edition?
- Every 31 Experts book contains 30 curated insights plus a mandatory Expert #31 section: About the Expert and The Top 10. Optional Part III is the Expert’s Playbook.
- How long does it take to read?
- The format is built for 31 days: one idea a day, with a task attached. You can also read it in a sitting.
- What formats are available?
- Paperback is the standard object. Ebook follows. Audiobook and signed copies appear when the edition supports them.
Sales
Leave with a pipeline that is true and an ask you can say.