Practical knowledge.Real progress.A brighter you.
Real expertise. Real results.
Sales
A 31-day playbookfor honest pipeline
- 31 Pro Tips
- 31 Missions
- Expert Insights
- Final Test
Learn → Apply → Test → Improve
Real expertise. Real results.
Sell without theatre.A brighter you.
If you hate “sales,” you probably hate being inauthentic. This book treats selling as research plus a calendar. The theatrical version is optional and usually worse.
31 Pro Tips
Actionable insights from top experts.31 Missions
Put knowledge into practice the same day.Expert Insights
Real experience. Real strategies. Real results.Final Test
Measure your progress and take it further.
Learn. Apply. Test. Improve.
“Sales is service with a calendar and a number.”— Priya Shah
Expert #31
Priya Shah
On discovery, follow-up and honest numbers
Priya Shah
Pain in their words
The do-nothing question
No date, no deal
31 Experts : Sales
31 days of discovery, follow-up and honest numbers
Expert #31 Priya Shah
Leave with a pipeline that is true and an ask you can say.
$31
- paperback
- en / es
- 188
- April 2026
Why this book?
If you hate “sales,” you probably hate being inauthentic. This book treats selling as research plus a calendar. The theatrical version is optional and usually worse.
What you’ll get
- 30 insights with call and follow-up tasks.
- Special Edition by Priya Shah, including The Top 10.
- A seven-call practice and an honest pipeline rule.
Priya Shah
Priya Shah
Sales
Priya has carried a bag, built a team and designed sales motions for products that were not obvious. She treats discovery as research, not theatre, and pipeline as a moral document: either it is true or it is fiction. 31 Experts selected her because she can teach selling without turning the reader into a caricature.
Priya ShahThe 30 Insights
Pain in their words
If you cannot quote them, you have not done discovery.
The do-nothing question
Then be quiet long enough for the truth.
No date, no deal
Hope is not a stage in the funnel.
Follow-up hours
Block them like a customer meeting.
End the bad-fit call
Specificity includes no.
The Top 10
Inside this Special Edition, Expert #31 answers these ten questions. That interview is one of the most valuable parts of the book — so the answers stay in the book.
If you could give just one piece of advice to someone starting out in this discipline, what would it be?
What was the biggest challenge you faced in your career, and how did you overcome it?
What is the most important “Never do this…” rule in your discipline?
Who inspired or mentored you, and what did you learn from them?
What is the biggest discovery you wish you had known on day one?
What do outsiders consistently misunderstand about your discipline?
What decision looked small at the time but changed everything?
What skill outside your discipline has contributed most to your success?
What belief did you hold when you started that you no longer believe today?
When your career is remembered, what do you hope people say you stood for?
We show the questions so you know what you will find inside. We do not publish the answers here.
What readers will learn
- How to ask what happens if they do nothing.
- How to keep a pipeline that is not fiction.
- How to follow up like it is the job — because it is.
Reviews
“I stopped inventing urgency. Close rate went up because my pipeline got smaller and true.”
“Follow-up hours on the calendar did more than any script. The book is a practice, not a persona.”
Related books
Two more books readers often take next.
Related topics
Related experts
FAQ
- What is a Special Edition?
- A Standard Edition is 30 curated insights and can ship before Expert #31 is secured. A Special Edition adds About the Expert and The Top 10. The Expert’s Playbook is optional.
- How long does it take to read?
- The format is built for 31 days: one idea a day, with a task attached. You can also read it in a sitting.
- What formats are available?
- Paperback is the standard object. Ebook follows. Audiobook and signed copies appear when the edition supports them.
31 Experts : Sales
Leave with a pipeline that is true and an ask you can say.