31 Experts

A privilege, not a purchase

Apply to become Expert #31

We sell books. That is the business. Expert #31 is a seat we award — 31 per category — to people we choose. There is no fee to produce a Special Edition. There is also no open enrollment.

What the seat is

If selected, your name goes on a Special Edition: About the Expert and The Top 10 are required; the Expert’s Playbook is optional. We do not charge you to make that edition. We also will not accept anyone who simply asks.

31 spots per category

Each category has 31 Expert #31 seats. Early in a roster, a strong application can still be heard. The closer a category is to 31, the harder a seat is to win — and the waiting list becomes the honest path.

What we look for

Proof of craft: work, publications, certificates, a public trail. An audience is a signal, not the definition. We score prospects in back office. If we select you, we notify you. Only then does onboarding begin.

How selection works

An application is a prospect record, not a checkout. Most people will not be selected. That is the point.

  1. 01

    Apply, join a waiting list, or nominate someone

  2. 02

    A prospect file is opened in back office

  3. 03

    Editorial scores the file

  4. 04

    We select — or we don’t

  5. 05

    If selected, we notify the expert

  6. 06

    Onboarding starts

The application

Fill this in as a dossier. Editorial will score it. Completing the wizard does not mean you have the seat.

Editorial dossier

Application wizard

Step 1 of 1

  1. 01 Path
Path