How it works
For readers
Start with a Topic. Read a Standard Edition, or a Special Edition when Expert #31 is attached. One insight a day — or all at once. Then the Missions. Then the Final Test.
Standard vs Special Edition
A Standard Edition is the 30 curated insights and can be published without waiting for Expert #31. A Special Edition adds About the Expert and The Top 10. The Expert’s Playbook is optional.
Learn → Apply → Test
Every Pro Tip should lead to a concrete Mission. The Final Test is 31 questions. Completing it is a knowledge check — not a professional accreditation. The full app experience is part of the course.
Price architecture
Book $31. Course $62. Golden Edition $93. After the book, the path is +$31 to the course, and two more books as a cross-sell. Prices live on the product record, not in the layout.
For experts
Expert #31 is awarded, not sold. Apply, join a waiting list, or nominate someone. We score every prospect. If we select you, we notify you — and only then does onboarding begin. We do not charge to produce the Special Edition, and we will not take just anyone.
Golden Editions
When 31 verified experts exist in one discipline, we can make a collector compilation. Concept price: $93. We do not pretend scarcity. We wait until the roster is real.
Expert Digital Stack
Books, workbooks, courses, prompt packs, apps, memberships. The catalog model already names these kinds. Shipping them is a later phase — on purpose.