Start
Camila Reyes
Name the buyer in one sentence
Charge a small, real number
Ten conversations beat ten features
Start
31 days to a real offer and a first customer
Expert #31 Camila Reyes
Leave with an offer you can say out loud — and someone to say it to.
- paperback
- en / es
- 192
- September 2026
Why this book?
Most people do not fail at entrepreneurship because they lack ideas. They fail because they never put an offer in front of a human being. This book is a 31-day sequence designed to make that unavoidable.
What you’ll get
- 30 curated insights with a same-day action.
- Special Edition by Camila Reyes, including The Top 10.
- A simple offer template and first-customer script.
Camila Reyes
Camila Reyes
Entrepreneurship
Camila has spent fifteen years helping first-time founders go from a private obsession to a public offer. She built and sold a small operations consultancy, then spent the next decade sitting with operators who were one honest conversation away from a real business. 31 Experts selected her because she refuses inspiration without a next action.
Camila ReyesInside the book
Name the buyer in one sentence
If you need a slide, you do not have a customer yet. Write one sentence you could text.
Charge a small, real number
A symbolic price is still a price. It turns compliments into decisions.
Ten conversations beat ten features
Keep a log. If you cannot name ten humans, you are decorating.
Write the ask
“Would you buy this for $X by Friday?” is a complete sentence.
Schedule the next 31 days
A business that cannot survive a calendar will not survive a market.
The Top 10
If you could give just one piece of advice to someone starting out in this discipline, what would it be?
Talk to ten people who have the problem before you name the company.
What was the biggest challenge you faced in your career, and how did you overcome it?
I built in private for a year. The moment I charged, the product got honest.
What is the most important “Never do this…” rule in your discipline?
Never confuse a compliment with a purchase.
Who inspired or mentored you, and what did you learn from them?
A restaurant owner who counted tickets every night. Volume is a teacher.
What is the biggest discovery you wish you had known on day one?
Distribution is the product for longer than founders want to admit.
What readers will learn
- How to name a customer without hiding in demographics.
- How to price before you feel ready.
- How to tell the difference between encouragement and demand.
Readers
“I stopped polishing a brand and sent four messages. Two replied. That was the book.”
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Founder Offer Checklist
A printable companion to Start — the weekly offer, proof and ask.
FAQ
- What is a Special Edition?
- Every 31 Experts book contains 30 curated insights plus a mandatory Expert #31 section: About the Expert and The Top 10. Optional Part III is the Expert’s Playbook.
- How long does it take to read?
- The format is built for 31 days: one idea a day, with a task attached. You can also read it in a sitting.
- What formats are available?
- Paperback is the standard object. Ebook follows. Audiobook and signed copies appear when the edition supports them.
Start
Leave with an offer you can say out loud — and someone to say it to.