Practical knowledge.Real progress.A brighter you.
Real expertise. Real results.
Entrepreneurship
A 31-day playbookto a first customer
- 31 Pro Tips
- 31 Missions
- Expert Insights
- Final Test
Learn → Apply → Test → Improve
Real expertise. Real results.
Start something real.A brighter you.
Most people do not fail at entrepreneurship because they lack ideas. They fail because they never put an offer in front of a human being. This book is a 31-day sequence designed to make that unavoidable.
31 Pro Tips
Actionable insights from top experts.31 Missions
Put knowledge into practice the same day.Expert Insights
Real experience. Real strategies. Real results.Final Test
Measure your progress and take it further.
Learn. Apply. Test. Improve.
“Start uglier. Charge sooner. Talk to the customer before you decorate the idea.”— Camila Reyes
Expert #31
Camila Reyes
On offers, courage and a first customer
Camila Reyes
Name the buyer in one sentence
Charge a small, real number
Ten conversations beat ten features
31 Experts : Entrepreneurship
31 days to a real offer and a first customer
Expert #31 Camila Reyes
Leave with an offer you can say out loud — and someone to say it to.
$31
Entrepreneurship — 15-Day Course
Compress the 31-day book into 15 working days. Learn → Apply → Test, with missions and a Final Test of 31 questions. Completing the course is a knowledge check — not a professional accreditation.
- paperback
- en / es
- 192
- September 2026
Why this book?
Most people do not fail at entrepreneurship because they lack ideas. They fail because they never put an offer in front of a human being. This book is a 31-day sequence designed to make that unavoidable.
What you’ll get
- 30 curated insights with a same-day action.
- Special Edition by Camila Reyes, including The Top 10.
- A simple offer template and first-customer script.
Learn → Apply → Test
Learn
Read one insight. Understand the offer, the buyer and the ask as sentences you can say.
Apply
Run the Mission the same day — a conversation, a price, a calendar block.
Test
The Final Test is 31 questions on whether you can operate, not whether you can recite.
Camila Reyes
Camila Reyes
Entrepreneurship
Camila has spent fifteen years helping first-time founders go from a private obsession to a public offer. She built and sold a small operations consultancy, then spent the next decade sitting with operators who were one honest conversation away from a real business. 31 Experts selected her because she refuses inspiration without a next action.
Camila ReyesThe 30 Insights
Name the buyer in one sentence
If you need a slide, you do not have a customer yet. Write one sentence you could text.
Text yourself one sentence naming who pays you. If you need a slide, start over.
Charge a small, real number
A symbolic price is still a price. It turns compliments into decisions.
Write a price you would actually accept this month. Send it to one person.
Ten conversations beat ten features
Keep a log. If you cannot name ten humans, you are decorating.
List ten people who have the problem. Message two of them today.
Write the ask
“Would you buy this for $X by Friday?” is a complete sentence.
Send one specific ask with a price and a date. Do not add a paragraph of apology.
Schedule the next 31 days
A business that cannot survive a calendar will not survive a market.
Put one customer conversation on each of the next seven days.
The Top 10
Inside this Special Edition, Expert #31 answers these ten questions. That interview is one of the most valuable parts of the book — so the answers stay in the book.
If you could give just one piece of advice to someone starting out in this discipline, what would it be?
What was the biggest challenge you faced in your career, and how did you overcome it?
What is the most important “Never do this…” rule in your discipline?
Who inspired or mentored you, and what did you learn from them?
What is the biggest discovery you wish you had known on day one?
What do outsiders consistently misunderstand about your discipline?
What decision looked small at the time but changed everything?
What skill outside your discipline has contributed most to your success?
What belief did you hold when you started that you no longer believe today?
When your career is remembered, what do you hope people say you stood for?
We show the questions so you know what you will find inside. We do not publish the answers here.
Missions
Write the buyer sentence
Text yourself one sentence naming who pays you. If you need a slide, start over.
Put a number in writing
Write a price you would actually accept this month. Send it to one person.
Log ten humans
List ten people who have the problem. Message two of them today.
Ask once, in writing
Send one specific ask with a price and a date. Do not add a paragraph of apology.
Block the next 31 days
Put one customer conversation on each of the next seven days.
Final Test
31 questions on whether you can name a buyer, an offer, a price and a next conversation. Completing it is a knowledge check — not a professional accreditation.
What readers will learn
- How to name a customer without hiding in demographics.
- How to price before you feel ready.
- How to tell the difference between encouragement and demand.
Reviews
“I stopped polishing a brand and sent four messages. Two replied. That was the book.”
“The missions made the book usable on a weekday. I did not need another origin story.”
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A printable companion to 31 Experts : Entrepreneurship — the weekly offer, proof and ask.
FAQ
- What is a Special Edition?
- A Standard Edition is 30 curated insights and can ship before Expert #31 is secured. A Special Edition adds About the Expert and The Top 10. The Expert’s Playbook is optional.
- How long does it take to read?
- The format is built for 31 days: one idea a day, with a task attached. You can also read it in a sitting.
- What formats are available?
- Paperback is the standard object. Ebook follows. Audiobook and signed copies appear when the edition supports them.
31 Experts : Entrepreneurship
Leave with an offer you can say out loud — and someone to say it to.